Our in-house team manages $20 million in paid placements each year and knows federal ad rules inside and out — so you can focus on results, not red tape.
Once we understand your goals, we build a campaign strategy that includes media planning, buying and full campaign management.
Our outreach campaigns show up where your audience is, including social media, connected TV, mobile, search and geotargeted placements. We use smart tools to track performance and fine-tune campaigns in real time.
And yes, our work wins awards too. Did we mention we’re an Emmy nominee? Because results matter, and so does doing it right.
Reimagining research and development reports and supporting content to broaden audience engagement.
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A multi-modal approach attracts top-quality applicants.
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The Department of Transportation embraces a new brand campaign to boost engagement efforts.
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The Office of the Under Secretary of Defense employs new strategies to communicate fiscal leadership.
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What does it mean to love where you work? We developed this video as part of an employee recruitment campaign with the Washington Post.
Dishonest moving companies dupe consumers out of money every year. We developed this video as part of the Department of Transportation’s Protect Your Move campaign to educate people about their rights.
This animated commercial explains services and benefit provided by the National Center for Science and Engineering Statistics.
Our creative team provided branding and design support to the U.S. Army Geospatial Center, including these posters for the Warfighter Support Directorate.
Veterans are eligible for health care, education, home loans, burials/memorial benefits and more. This ad, part of the Choose VA campaign, encourages Veterans to take advantage of the benefits available to them.
The digital government of today is not the digital government of tomorrow. Meet tomorrow’s technology challenges with Aptive’s digital transformation team. Aptive’s creative team developed this commercial.
This motion graphic, which encourages Veterans to choose and use benefits available through VA, is part of a larger campaign that raises awareness about VA benefits.
Seth Niman leads Aptive’s media team, delivering marketing solutions and strategies to our federal and commercial clients. Seth and his team have extensive expertise in planning, negotiating and optimizing advertising campaigns designed to achieve their customers’ goals with specific, measurable results.
Seth applies a holistic approach to planning and buying across the media landscape, including digital programmatic, paid search, paid social, digital video/audio, connected television, out of home, print, television and radio. He utilizes a research-oriented process to develop the ideal media and advertising strategy, selecting the channels that align with the client’s overarching strategy and advancing their marketing objectives.
With more than 20 years of experience as an advertising, media and marketing professional, Seth has supported the branding, recruitment and product marketing efforts for Fannie Mae, McDonald’s, Cava, the Department of Veterans Affairs and Department of Homeland Security.
B.A., English, University of Virginia
Meghan Dunn brings a strategic mindset and a passion for driving results through innovative media campaigns. With over 14 years of experience, she possesses a deep understanding of the ever-evolving media landscape, from traditional channels to the latest digital platforms including digital programmatic, paid search, paid social, digital video/audio and connected TV. Part artist and part scientist, her expertise lies in leveraging research and data to build and execute campaigns, consistently exceeding client goals and maximizing ROI.
Meghan has supported paid media efforts across various federal agencies including, Department of Veterans Affairs, Department of Transportation, Library of Congress, Department of Defense, Department of Homeland Security, Department of Education and Small Business Administration. Prior to working with federal agencies, Meghan worked in corporate marketing, leading digital marketing campaigns, social media and content marketing efforts. She also worked for Comcast SportsNet Bay Area (now NBC Sports Bay Area), where she developed experiential social media campaigns to give out Oakland A’s tickets.
Taylor Wood is an experienced communication and change management strategist dedicated to building and leading proactive teams that go above and beyond for her clients. She oversees a portfolio of more than 18 teams across several government agencies, including the Department of Veterans Affairs (VA) and the National Science Foundation. In this role, Taylor focuses on growing and expanding Human Experience’s event management capability and enhancing Aptive’s recruitment marketing services through the implementation of technical solutions.
Throughout her career, she has focused on learning various leadership styles and techniques to help others achieve success. Taylor is passionate about training others to lead with empathy and foster positive working relationships, enabling teams to provide exceptional service to clients. In previous roles, Taylor has led numerous communication teams and enterprise-wide transformation initiatives for the Defense Threat Reduction Agency, Department of the Navy, VA, United States Patent and Trademark Office, Department of Health and Human Services and Department of Energy.
Secret Security Clearance
Certified Project Management Professional (PMP)
Certified Change Management Practitioner, Prosci
M.A., Strategic Communications, American University
B.A., Communication Studies, West Virginia University
Taylor Grant is a creative leader and experienced designer who applies human-centered design to produce innovative and impactful visual communication materials. Through strategic oversight, she ensures the creative team develops engaging brands and campaigns that achieve client goals while informing, inspiring and encouraging action. She creates thoughtful brand identities, paid media, social, events, out-of-home advertising, websites and outside-the-box creative executions that connect with target audiences and leave a lasting impression.
Taylor has more than 12 years of experience in visual communications and her eye for design and prior work with federal agencies provides Taylor with the ability to lead, support and serve Aptive’s creative team.
Telly Award Winner for Art Direction in Social Impact
M.S., Communications Design, Pratt Institute
B.A., Psychology, Dartmouth College
