Solutions
Aptive applied performance-driven methods to reshape campaign messaging, enhance digital delivery and better connect with individuals at risk of fraud during moves.
Data analysis and digital performance review
The team began with a deep dive into web and media analytics to identify performance gaps. Aptive analyzed Google Analytics, social media metrics and platform engagement to assess the campaign’s effectiveness and locate friction points that limited user interaction.
Campaign refresh and operational messaging
With stakeholder input and user data in hand, Aptive redesigned PYM’s visual identity to deliver more effective mission-critical information. The team created a cohesive look for use across videos, social media and web content, emphasizing plain language, clarity and ease of access.
Website modernization
Aptive restructured the Protect Your Move website to improve clarity, usability and trust. The site’s new design placed vital information up front and used graphics to reinforce key messages. The team ensured users could easily find downloadable materials, contact support services and understand their rights as consumers.
Multi-channel digital strategy
Aptive supported FMCSA in deploying a comprehensive media strategy across platforms. The team continuously monitored performance and adjusted tactics to improve visibility. These efforts emphasized direct public service impact and ensured more consumers could proactively protect themselves.