Rachele Cooper founded Aptive to inspire people, fuel change and make an impact. With this mission in mind and using skills acquired over an eclectic career—serving in the military, working as an engineer at the Naval Research Lab and leading national marketing and communications campaigns—Rachele and her team offer Aptive’s clients fresh perspectives, unique insights and committed partnership.
Rachele Cooper founded Aptive with a goal of leveraging technology and communications to improve organizational performance and support our nation’s Veterans.
With this mission in mind and using skills acquired over an eclectic career — serving in the military, working as an engineer at the Naval Research Lab and leading national marketing and communications campaigns — Rachele and her team offer Aptive’s clients fresh perspectives, unique insights and committed partnership.
She’s led complex, high-profile engagements spanning health promotion and disease prevention, strategic communications, technology transformations and organizational change management. Since forming Aptive her work has impacted health care modernization, the opioid epidemic, Veteran homelessness, suicide prevention, access to care, health technology and national defense. Rachele is a member of the Elev8 Advisory Council.
U.S. Navy Veteran
2024 CEO of the Year (Mid-size Business), Washington Exec
2023 Entrepreneur of the Year, Mid-Atlantic Region, Ernst & Young
2023 CEO of the Year (Small Business), Washington Exec
2022 FedHealthIT 100 Awardee
2020 Leading for Impact, Women in Leadership honoree
2020 Dream Big Veteran-Owned Business Achievement Award – U.S. Chamber of Commerce
Change Management Practitioner, Prosci
M.A., New York University
B.S., Aerospace Engineering, University of Michigan
At Aptive, our values guide our decisions and enable us to make a meaningful difference in our communities.
Our workforce is comprised of professionals with decades of combined expertise in myriad fields ranging from artificial intelligence to digital advertising and health care delivery. With roughly 20% of our employees being Veterans, all of our teams are bolstered by a unique get-it-done ethos not found with any other population.
Our experience spans national, state and community levels. We address issues related to civil rights, geospatial intelligence, Veterans benefits, health and well-being, financial readiness, health care quality, electronic health records, human resources and much more.
At Aptive, we’re committed to making meaningful changes in our communities across the country, both through our work and by volunteering. We live our company values through the Aptive Cares program. The program enables employees to volunteer their time to Aptive-supported community engagement and service activities, like helping Veterans, donating blood, collecting donations for area food banks and more.
Finding and telling the remarkable stories of Veterans and their caregivers. Bringing them to life through their work as writers, photographers and videographers. Meet the team whose purpose is to share the journeys of those who served.
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