Stakeholder Engagement

Max Entman is a proven communications and marketing leader with a track record of launching strategic, results-driven campaigns and public awareness programs. He guides project teams as they deliver strategic and innovative solutions to Aptive’s clients. He also leads business development activities, helping Aptive expand its strategic communications and recruitment marketing footprint across the federal government.

He has over 13 years of experience in the communications and marketing field with a focus on delivering digital and creative solutions to accelerate innovation and transform target audience behavior. In addition to experience with numerous federal agencies, Max brings the perspective of leading work with large corporations and leading non-profit organizations to the development of solutions for Aptive’s public sector clients. From enterprise website transformations to targeted digital campaigns with multimillion-dollar budgets, he leads teams to drive business value for Aptive’s clients.

• M.A., Global Communication, The George Washington University
• B.A., Public Policy and International Relations, Duke University

Abby Rosenberg helps clients address challenges, implement organizational improvements, communicate effectively and improve health care access and equity. With nearly 15 years of federal consulting experience, Abby leads technical assistance, health education, research and evaluation and program management projects, using data to drive decision-making and impact. She supports projects for the Department of Veterans Affairs, Defense Health Agency and Department of Health and Human Services.

• Prosci Certified Change Management Practitioner (CCMP)
• Certified Project Management Professional (PMP)
• MPS, Georgetown University
• B.A., Communications, University of Maryland

Jay Callow is a sustainability-focused strategic engagement and program management expert with more than a decade of experience managing multidisciplinary programs for agencies across the federal government, such as the Department of Energy, Department of Defense, Office of Personnel Management and Department of Veterans Affairs. He has successfully led cross-functional teams to deploy innovative solutions that serve clients in the areas of strategic and operational communications, organization development, data analysis, media relations, human capital analysis, change management, digital transformation, technical writing, research and industrial-organizational psychology. As a servant leader with a strategic vision and collaborative approach, Jay oversees a diverse project portfolio. He mentors team members, supports business development efforts, implements emerging technologies to enhance project effectiveness and spearheads initiatives to drive client satisfaction.

Jay’s professional experience includes briefing climate strategy implementation plans to Congress; positioning energy and finance executives as dynamic thought leaders; building brands and stakeholder relationships; developing impactful keynote speeches; engaging with media to generate positive press coverage; executing communication campaigns and web strategies; facilitating enterprise-wide transformation initiatives; delivering culture-shifting workforce engagement products and activities; and fostering partnerships between government, industry and academia.

• M.S., Sustainability Management, American University
• B.A., Communication Studies, University of North Carolina Wilmington
• Business Strategy Certificate, McKinsey Academy
• Project Management Professional, Project Management Institute
• Communication Management Professional, Global Communication Council
• Diversity, Equity and Inclusion in the Workplace Certificate, University of South Florida Muma College of Business

Marisa Cole is a strategic powerhouse leading a team of creative thinkers and communicators in strategic engagement initiatives. She oversees project delivery, drives service offering maturation and conducts business development activities for a growing portfolio of contracts across the federal government, such as the Department of Veterans Affairs (VA) and Department of Defense (DOD). She is a skilled writer and facilitator with 20 years of experience mobilizing change in federal and health care environments. Marisa’s areas of expertise include managing strategic communications efforts and directing change management for large scale enterprise-wide transformation initiatives.

Throughout her career, Marisa has supported a wide variety of government clients, including DOD, VA, Department of Homeland Security (DHS), United States Postal Service (USPS) and Federal Aviation Administration (FAA). She is highly skilled in cultivating trusting relationships with clients and colleagues and has a passion for clear communication and transformative change. Marisa’s prior roles focused on advising and coaching executive and mid-level leaders on communications and change management skills and techniques; creating innovative approaches to reach diverse, geographically-dispersed populations; and providing trusted guidance on communication, branding and marketing of organizational initiatives, policies and services. She has spent a significant portion of her career implementing and guiding change management strategy to transform large, integrated health care systems into high reliability organizations.

• Certified Professional in Patient Safety (CPPS), Institute for Healthcare Improvement
• Prosci Certified Change Management Practitioner (CCMP)
• M.A., Communications, The Johns Hopkins University
• B.A., International Studies, The Johns Hopkins University

Emily Howell is a research-driven communications strategist and business development specialist with a decade of experience leading multimillion dollar campaigns for federal clients. Emily uses her background in service delivery for agencies such as the Departments of Transportation and Veterans Affairs, National Institute on Drug Abuse and the Substance Abuse and Mental Health Services Administration to identify client pain points and develop high-quality, innovative solutions. She has overseen the capture, bid and execution of hundreds of millions of dollars of communications and marketing projects throughout the federal government. She excels at building relationships with partners and clients and developing teams that drive results.

• Certified Project Management Professional (PMP)
• George Washington University’s Milken Institute of Public Health 950 Award Winner
• MPH, George Washington University
• B.A., University of Michigan

Kim Kinser is a communications and public relations expert with over 18 years of experience advising executives, leading teams and executing strategic communication plans. She has worked across various sectors, including government, healthcare, non-profit and higher education, providing guidance on communications, social media and public relations matters. Kim has a proven track record of leading cross-functional teams, executing global communication strategies and facilitating partnerships.

During her career, Kim has created communications and PR plans for 9.5 million beneficiaries, led teams in reporting and measuring communications effectiveness and ensuring successful client delivery, contractual compliance and contract growth. She manages a direct portfolio of projects across the Departments of Veterans Affairs, Transportation and Energy and supports contract growth within the Human Experience account by performing business development and capture activities in alignment with the account’s portfolio.

Kim’s work has appeared on the White House blog and featured as a best practice in Charlene Li’s book “Open Leadership: How Social Technology Can Transform the Way You Lead.”. She has held previous roles with Deloitte, Humana, CALIBRE Systems and the American Cancer Society.

• B.A., Public Relations, Western Kentucky University
• Prosci Certified Change Management Practitioner (CCMP)
• Business Strategy Certificate, McKinsey Academy

Meghan Dunn brings a strategic mindset and a passion for driving results through innovative media campaigns. With over 14 years of experience, she possesses a deep understanding of the ever-evolving media landscape, from traditional channels to the latest digital platforms including digital programmatic, paid search, paid social, digital video/audio and connected TV. Part artist and part scientist, her expertise lies in leveraging research and data to build and execute campaigns, consistently exceeding client goals and maximizing ROI.

Meghan has supported paid media efforts across various federal agencies including, Department of Veterans Affairs, Department of Transportation, Library of Congress, Department of Defense, Department of Homeland Security, Department of Education and Small Business Administration. Prior to working with federal agencies, Meghan worked in corporate marketing, leading digital marketing campaigns, social media and content marketing efforts. She also worked for Comcast SportsNet Bay Area (now NBC Sports Bay Area), where she developed experiential social media campaigns to give out Oakland A’s tickets.

• B.S., Marketing, Virginia Commonwealth University
• Basis Foundations 2.0, AdTech Academy
• Google Analytics IQ Certification
• Google Ads Certification

Dr. Tara Fannon is a human-centered design researcher and educator with 13 years of experience developing and leading high-impact projects in the U.S. and abroad. Her work in education, non-profit, government and corporate sectors has led to actionable changes in the areas of diversity, equity and inclusion; disability accessibility; mental health care access; workplace equity; and environmental sustainability. Throughout her career, Dr. Fannon has published widely and earned grants, fellowships and awards for her research and writing capabilities, including Excellence in Leadership as a market research team leader. Her love of teaching and learning is complemented by a love for mentorship and seeing team members flourish. At Aptive, Dr. Fannon leverages these passions along with intellectual curiosity and creativity, and an ability to build relationships to lead and support the research team and serve clients. Her skills, passions and exposure to different markets enable her to work collaboratively across diverse needs and interests to deliver teams and clients compelling data-driven insights and recommendations.

• PhD, Sociology, National University Ireland, Galway
• M.A., Sociology of Health and Medicine, University College Dublin, Ireland
• B.A. Honors, Sociology, University College Dublin, Ireland

Taylor Wood is an experienced communication and change management strategist dedicated to building and leading proactive teams that go above and beyond for her clients. She oversees a portfolio of communication and marketing teams across several government agencies, including the Department of Veterans Affairs (VA) and Office of Personnel Management. In this role, Taylor focuses on growing and expanding Human Experience’s event management capability and enhancing Aptive’s recruitment marketing services through implementation of technical solutions.

Throughout her career, she has focused on learning various leadership styles and techniques to help others achieve success. Taylor is passionate about training others to lead with empathy and foster positive working relationships, enabling teams to provide exceptional service to clients. In previous roles, Taylor has led numerous communication teams and enterprise-wide transformation initiatives for the Defense Threat Reduction Agency, Department of the Navy, VA, United States Patent and Trademark Office, Department of Health and Human Services and Department of Energy.

• Secret Security Clearance
• Certified Project Management Professional (PMP)
• Prosci Certified Change Management Practitioner (CCMP)
• M.A., Strategic Communications, American University
• B.A., Communication Studies, West Virginia University