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Strategic Communications and Marketing

 

Solutions that connect government missions and programs to citizens and stakeholders through creative engagement

Our data-driven communications engage target audiences at the right time, in the right place and with the right message. We shape perspectives, increase demand, launch new products, reach target audiences and drive your mission forward.

Marketing and Outreach

Marketing and Outreach

We create and execute data-driven communications and marketing strategies to educate, motivate and engage. We develop data-driven communications plans with specific marketing and outreach objectives. We measure brand visibility and success in moving stakeholders along a continuum from awareness to understanding, buy-in, action, change and advocacy.

Recruitment Marketing

Recruitment Marketing

We support agency workforce goals through comprehensive, data-driven, multi-layered marketing efforts that drive national-scale branding and advertising to attract talent and convert high-quality candidates. Throughout each stage of the recruitment process, we evaluate the candidate journey, measure paid media impact and optimize media plans to attract talent. Candidates move through the recruitment marketing funnel (awareness, interest, consideration, conversion) and are targeted using human centered design and data science, allowing clients to reach many, engage the qualified and hire the best.

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Public Relations

Public Relations

We apply knowledge of emerging trends to develop and enhance research-based messaging using predictive tactics to increase saturation across print and digital platforms. We partner with media to advance strategic objectives by engaging, informing and inspiring audiences. We provide crisis communications and executive media training through a comprehensive, flexible method that helps clients communicate efficiently and effectively.

Multimedia Production and Graphic Design

Multimedia Production and Graphic Design

Our award-winning creative team offers a keen understanding of new and emerging creative concepts and proven experience creating digital and tactile design elements. We unite illustration, imagery and content in eye-catching materials that integrate seamlessly into your brand. We offer full-service video and multimedia production services to develop materials for radio, television and online.

Social Media

Social Media

We apply a proactive approach that prioritizes relevant content, audience engagement and clear calls-to-action across all social channels. Our proprietary social listening tool leverages robotic process automation, artificial intelligence and machine learning to collect, curate and aggregate data from social media platforms to monitor the voice of client’s customers. Tailored customer-centric dashboards show insight into posts, audience perception and sentiment, supporting your business and communication needs.

Advertising and Media Buying

Advertising and Media Buying

Our in-house Paid Media Center of Excellence successfully places nearly $20 million of paid media annually. We use research, data and experiential insights to inform integrated campaigns that reach audiences through website placements, social media, ConnectedTV, mobile devices, geotargeting, search engine optimization and out-of-home ads. Our knowledge of emerging trends across digital platforms enables real-time optimization and ability to track, measure and evaluate key performance indicators.

Analytics and Evaluation

Analytics and Evaluation

Our marketing and communications campaigns are metrics-based and employ data management processes and tools to create strategies that adapt to future change. Our customized dashboards use artificial intelligence and machine learning to identify emerging trends, review progress and provide recommendations for optimizing tactics. For more information on Aptive’s analytics and data science proficiency Digital Innovations.

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Aptive

110 North Royal Street
Suite 400
Alexandria, VA 22314

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