Our in-house media buying team places $20 million in advertising every year. We know all the federal government advertising policies and regulations, so you don’t have to worry about compliance.
Armed with the knowledge of your brand and your goals, we get to work. We create advertising strategies that includes media planning and buying, as well as campaign management.
Our creative integrated campaigns reach audiences through:
Optimized placements
Social media
Connected TV
Mobile
Geotargeting
Search engine optimization
With the latest technology and data analytics tools, we track and measure your campaign performance. We can use this information to quickly optimize future campaigns.
Best of all, the awards we’ve won for our campaigns place us in elite company in the industry.
Reimagining research and development reports and supporting content to broaden audience engagement.
READ ARTICLEA multi-modal approach attracts top-quality applicants.
READ ARTICLEThe Department of Transportation embraces a new brand campaign to boost engagement efforts.
READ ARTICLEThe Office of the Under Secretary of Defense employs new strategies to communicate fiscal leadership.
READ ARTICLEWhat does it mean to love where you work? We developed this video as part of an employee recruitment campaign with the Washington Post.
Dishonest moving companies dupe consumers out of money every year. We developed this video as part of the Department of Transportation’s Protect Your Move campaign to educate people about their rights.
This animated commercial explains services and benefit provided by the National Center for Science and Engineering Statistics.
Our creative team provided branding and design support to the U.S. Army Geospatial Center, including these posters for the Warfighter Support Directorate.
Veterans are eligible for health care, education, home loans, burials/memorial benefits and more. This ad, part of the Choose VA campaign, encourages Veterans to take advantage of the benefits available to them.
The digital government of today is not the digital government of tomorrow. Meet tomorrow’s technology challenges with Aptive’s digital transformation team. Aptive’s creative team developed this commercial.
This motion graphic, which encourages Veterans to choose and use benefits available through VA, is part of a larger campaign that raises awareness about VA benefits.
Seth Niman leads Aptive’s media team, delivering marketing solutions and strategies to our federal and commercial clients. Seth and his team have extensive expertise in planning, negotiating and optimizing advertising campaigns designed to achieve their customers’ goals with specific, measurable results.
Seth applies a holistic approach to planning and buying across the media landscape, including digital programmatic, paid search, paid social, digital video/audio, connected television, out of home, print, television and radio. He utilizes a research-oriented process to develop the ideal media and advertising strategy, selecting the channels that align with the client’s overarching strategy and advancing their marketing objectives.
With more than 20 years of experience as an advertising, media and marketing professional, Seth has supported the branding, recruitment and product marketing efforts for Fannie Mae, McDonald’s, Cava, Department of Veterans Affairs (VA) and Department of Homeland Security (DHS).
Meghan Dunn brings a strategic mindset and a passion for driving results through innovative media campaigns. With over 14 years of experience, she possesses a deep understanding of the ever-evolving media landscape, from traditional channels to the latest digital platforms including digital programmatic, paid search, paid social, digital video/audio and connected TV. Part artist and part scientist, her expertise lies in leveraging research and data to build and execute campaigns, consistently exceeding client goals and maximizing ROI.
Meghan has supported paid media efforts across various federal agencies including, Department of Veterans Affairs, Department of Transportation, Library of Congress, Department of Defense, Department of Homeland Security, Department of Education and Small Business Administration. Prior to working with federal agencies, Meghan worked in corporate marketing, leading digital marketing campaigns, social media and content marketing efforts. She also worked for Comcast SportsNet Bay Area (now NBC Sports Bay Area), where she developed experiential social media campaigns to give out Oakland A’s tickets.
Jay Callow is a sustainability-focused strategic engagement and program management expert with more than a decade of experience managing multidisciplinary programs for agencies across the federal government, such as the Department of Energy, Department of Defense, Office of Personnel Management and Department of Veterans Affairs. He has successfully led cross-functional teams to deploy innovative solutions that serve clients in the areas of strategic and operational communications, organization development, data analysis, media relations, human capital analysis, change management, digital transformation, technical writing, research and industrial-organizational psychology. As a servant leader with a strategic vision and collaborative approach, Jay oversees a diverse project portfolio. He mentors team members, supports business development efforts, implements emerging technologies to enhance project effectiveness and spearheads initiatives to drive client satisfaction.
Jay’s professional experience includes briefing climate strategy implementation plans to Congress; positioning energy and finance executives as dynamic thought leaders; building brands and stakeholder relationships; developing impactful keynote speeches; engaging with media to generate positive press coverage; executing communication campaigns and web strategies; facilitating enterprise-wide transformation initiatives; delivering culture-shifting workforce engagement products and activities; and fostering partnerships between government, industry and academia.
Taylor Wood is an experienced communication and change management strategist dedicated to building and leading proactive teams that go above and beyond for her clients. She oversees a portfolio of communication and marketing teams across several government agencies, including the Department of Veterans Affairs (VA) and Office of Personnel Management. In this role, Taylor focuses on growing and expanding Human Experience’s event management capability and enhancing Aptive’s recruitment marketing services through implementation of technical solutions.
Throughout her career, she has focused on learning various leadership styles and techniques to help others achieve success. Taylor is passionate about training others to lead with empathy and foster positive working relationships, enabling teams to provide exceptional service to clients. In previous roles, Taylor has led numerous communication teams and enterprise-wide transformation initiatives for the Defense Threat Reduction Agency, Department of the Navy, VA, United States Patent and Trademark Office, Department of Health and Human Services and Department of Energy.
Taylor Grant is a creative leader and experienced designer who applies human-centered design to produce innovative and impactful visual communication materials. Through strategic oversight, she ensures the creative team develops engaging brands and campaigns that achieve client goals while informing, inspiring and encouraging action. She creates thoughtful brand identities, paid media, social, events, out-of-home advertising, websites and outside-the-box creative executions that connect with target audiences and leave a lasting impression.
Taylor has more than 12 years of experience in visual communications and her eye for design and prior work with federal agencies provides Taylor with the ability to lead, support and serve Aptive’s creative team.
