Aptive Wins Five-Year, $46.5 Million VHA Recruitment Marketing Contract


Aptive Wins Five-Year, $46.5 Million VHA Recruitment Marketing Contract

Posted on 10.05.23

Aptive won a five-year, $46.5 million contract to support the Veterans Health Administration (VHA) Workforce Management and Consulting Office in recruiting and retaining hard-to-fill health care, professional and technical positions. Aptive won the contract in partnership with Artemis ARC through their Arrow ARC joint venture.

Under the contract agreement, the Arrow team will manage, oversee and evaluate VHA’s nationwide recruitment, marketing and advertising campaign for critical medical occupations, including physicians and nurses, IT and engineering staff, and other support staff. Arrow’s diverse team of program management, creative, technical and subject matter experts will create marketing and advertising plans, ads, videos, public service announcements, brochures, blogs and web and social media content to raise positive awareness of VHA and promote the agency as an employer of choice.

VHA created the recruitment marketing campaign to address expanding national shortages in physician specialties, nursing, pharmacy and other occupations across VHA health facilities. Coupled with an aging workforce, the shortages called for a recruitment campaign to ensure VHA has adequate staff to maintain quality care across all of its facilities.

The campaign had been managed and expanded over the past five years by Aptive, under the previous contract.

“We are eager to continue our work to bring new talent to VHA to ensure Veterans continue to receive the quality health care they need and deserve,” said Marisa Cole, Aptive’s director of Strategic Engagement. “We are honored that VHA continues to value us as a trusted partner in serving our Veteran community.”

About Aptive Resources

Aptive provides expertise in strategic engagement, health solutions and digital transformation. A service-disabled, Veteran-owned and woman-owned small business, Aptive supports some of the most innovative and inspiring programs across the government, helping to improve performance, connect with people and navigate change.


 About Artemis ARC

Artemis ARC is a service-disabled, Veteran-owned and woman-owned small business that blends traditional consulting techniques with cutting-edge technology and data science to inspire and inform clients.