The Consumer Financial Protection Bureau (CFPB) has awarded Aptive a blanket purchase agreement (BPA) for advertising, public relations and marketing support services. The one-year agreement, ending in November 2021, includes two option years.
Under the agreement, Aptive will support CFPB initiatives with account management, market research, strategy development, creative development and production, media buying, evaluation and reporting functions. The CFPB creates tips, tools, guides and local and national campaigns to empower consumers with information they need to make financial decisions that are in their best interests.
The Bureau, part of the U.S. Federal Reserve System, also enforces federal consumer financial laws and educates financial companies about their responsibilities to consumers. “We are excited to put our marketing, communications, advertising, research and digital expertise to work to help protect Americans’ financial security,” said Aly Glick, Aptive vice president for communications and marketing.
“The CFPB’s important mission is especially relevant to today’s consumers, whether they are students in need of a college loan, transitioning service members trying to consolidate debt or individuals seeking a mortgage.”
Aptive leverages human centered design and data science to advance federal agency strategic communications initiatives. Recent work for other agencies applies natural language processing to perform automated sentiment analysis of social media and the application of machine learning to increase marketing campaign performance using algorithmic optimization across programmatic, direct, search and social media investments.