Aptive Launches Captivate, an In-House, Mission-Driven Creative Studio
Aptive Launches Captivate, an In-House, Mission-Driven Creative Studio
Only a select group of the country’s largest professional services firms have in-house creative studios capable of competing with the best agencies in the world. Now, Aptive is one of them.
Today Aptive launches Captivate, an in-house marketing, advertising and creative studio. Built on Aptive’s nearly 15-year foundation of federal service and now operating under its own identity, Captivate introduces an embedded creative model to a sector where it has been historically absent.
“The full-service, in-house model delivers real value, for both our clients and the missions they serve,” said Rachele Cooper, Aptive’s Chief Executive Officer. “You don’t often see this level of creative capability combined with deep operational understanding of the federal environment. That’s what Captivate is: an ambitious and creative group, built to deliver results that matter to agencies and their stakeholders.”
Captivate offers recruitment marketing, advertising, content and video production, web and digital experience, event management and performance analytics. While the studio primarily supports projects across Aptive’s federal health practice, including health literacy campaigns, benefits and enrollment communications, clinical and public health workforce recruitment marketing, its capabilities extend across sectors. Captivate is available to deliver creative work that is rigorous, strategic and built to perform for all clients.
Captivate differentiates itself not only through market focus, but through proximity. Embedded studios work because the team understands the client’s world from the inside: accessibility requirements, plain language standards, access considerations, stakeholder dynamics, and the gap between what looks good in a pitch and what actually works in the field.
“In federal health, communication isn’t just marketing, it affects whether a Veteran enrolls in the care they’ve earned, a beneficiary understands their coverage or a public health message reaches a community that needs it most,” said Taylor Wood, Captivate Vice President.
“Most creative partners need time to learn how to operate in the federal environment, but we’ve been working in it for nearly 15 years. That experience allows us to move faster, operate smarter and deliver work that doesn’t just look good, but works in the real world. And while federal health is our home base, what we’ve built here travels across industries.
Captivate joins a portfolio that already spans consulting, technology, staffing and program evaluation, completing what Aptive has been building toward: an integrated federal health company with the capability to deliver at every level.