Aptive welcomes digital and creative media leader Max Entman as Director of Communications and Marketing. Max is an accomplished business leader who brings a proven and consistent track record launching strategic, results-driven campaigns and public awareness programs. He provides guidance to project teams as they deliver strategic and innovative solutions to Aptive’s clients. He also leads business development activities, helping Aptive expand its strategic communications and recruitment marketing footprint across the Federal Government.
Max has more than 13 years of experience in the communications and marketing field with a focus on delivering digital and creative solutions to accelerate innovation and transform target audience behavior. He most recently served as Vice President of Account Services at Yes&, a marketing agency in Washington, DC. Prior to Yes&, Max led online strategy at the Elliott School of International Affairs at The George Washington University and spearheaded content creation for the Center for Strategic and International Studies.
Max holds a Master’s degree in Global Communication from The George Washington University and a Bachelor’s degree in Public Policy and International Relations from Duke University.
“Max is a highly experienced leader for this critical part of our business,” said Aly Glick, Aptive Vice President for Marketing and Communications. “He has a clear vision for the future of marketing and communications services and building world-class teams to execute on that vision. His appointment underscores Aptive’s commitment to surrounding each of our clients with best-in-class services.”
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About Aptive: Led by CEO Rachele Cooper, a Navy Veteran and aerospace engineer, Aptive is a trusted partner and consulting services provider for federal organizations seeking to accomplish strategic transformations, improve performance and leverage modern technology. Aptive is an ISO 9001:2015 and CMMI L3 certified business and has supported the federal government for more than a decade across a range of high-profile programs.