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The national crisis of suicide has seen an increase of 33 percent over the last 25 years, and is now the 10th leading cause of death overall and the 2nd leading cause of death among American youth. Veteran suicides accounted for nearly 14% of adult suicides in the United States according to the U.S. Department of Veterans Affairs (VA) National Veteran Suicide Prevention Annual Report.


Addressing Veteran suicide rates is a pressing concern and top priority at VA and the Veterans Health Administration. Executive Order (EO) 13861, known as the President’s Roadmap to Empower Veterans and End a National Tragedy of Suicide (PREVENTS), requires the federal government to work side-by-side with partners from state, local, territorial and tribal governments—as well as private and non-profit entities—to develop a realistic and sustainable plan for reducing Veteran suicides. The roadmap aims to empower Veterans to pursue improved quality of life, prevent suicide, prioritize related research and strengthen collaboration across the public and private sectors.


Aptive provides support to the Government in implementing disciplined, comprehensive and flexible program and project management processes in support of the execution of PREVENTS EO 13861. The project team assists in the development, expansion and ongoing review of program and project scope, integration opportunities, cost estimates, scheduling, guidelines and deliverables. They develop effective communication strategies to ensure a comprehensive approach for each recommendation, and secure commitments from a wide variety of partners across the nation to ensure the success of the public health campaign.

Results and Benefits:

Project Implementation: Aptive supported the launch of a first-of-its-kind national public health communication campaign – the PREVENTS Roadmap. Aptive developed, implemented and evaluated programs, research and policies, and provided ten overarching recommendations with 46 agency actions and 154 specific recommendations to guide the direction of the action plan.

Our team worked closed with over 150 subject matter experts from more than 15 Federal agencies, and numerous nongovernment organizations participated in the process.

Developing Partnerships: Aptive worked in tandem with the PREVENTS Office to cultivate partnerships, and helped partners extend the reach of the public health campaign materials and messages. PREVENTS built relationships and secured commitments from a wide variety of partners across the Nation including private companies, non-profits, faith-based organizations, Veteran Service Organizations/Military Service Organizations (VSO/MSO), academic institutions, and high-profile individuals, with a variety of opportunities. Partnership and collaborations include:

  • Created more than 150 unique touchpoints with VSOs/MSOs.
  • 21 formal Memorandums of Agreement with external organizations like the American Psychological Association, McKinsey & Company, Inc.,West Point AOG and Wounded Warrior Project to name a few.
  • More than 23 National Ambassador and 22 state Ambassadors – public- and private-sector thought leaders and influencers – who are passionate about preventing suicide. 

Aptive helped PREVENTS leverage its partnerships with scientists, researchers, policy experts, legal experts, grant program officers and IT personnel in making recommendations.  With our help, the data system currently supports information needed for successful implementation and process evaluation, including:

  • Organization and engagement of more than 870 partners.
  • Repository of more than 174 Federal/State/local non-funding related resources.
  • Assessment of the Federal suicide prevention grant-based funding portfolio.
  • Process evaluation metrics of its annual priorities; and 
  • Process evaluation metrics of all 46 agency actions.

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